Programma

Met trots presenteren we de eerste sprekers, houd de website in de gaten voor het volledige programma. 

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09.15 - 09.25
OPENING // Martijn van Vreeden - Dagvoorzitter

Martijn voert al 10 jaar online analyses uit voor bedrijven om de ROI van online kanalen en websites te verbeteren. Martijn is sinds begin 2015 werkzaam als freelance digital analist en tevens lid van de MOA Digital Analytics Profgroep.

09.25 - 10.10
Keynote 1 // Bart Schutz - Online Dialogue

Marshmallows, & the Psychology behind Evidence-Based Growth

Bart inconveniently clarifies why most of our CRO efforts are just comforting lies; “Most CRO-experts live in the ‘illusion of control’”. He shares his vision and experience on how only combining data with behavioral science, actually leads to true exponential growth in both earnings & learnings, ultimately bridge the gap between optimization and innovation, and questioning whether we should leave our customers behind as the only ones who still live in the ‘illusion of control’.

10.20 - 10.55

Expertsessie 1

Daniel Gebler - Picnic

Picnic Innovation - From Data to Insights Picnic is the world’s fastest growing online supermarket that makes grocery shopping simple, fun, and affordable for everyone. Interested to know how we took this hyper-growth startup from Impossible To Inevitable? Wanna know how we translate ubiquitous data into continuous innovations and operational excellence? Are you curious to understand how we transformed an already convenient shopping experience into a ultra-fast shopping delight? Join our session!

Traffic Builders - Praktijkcase

Sturen op geavanceerde metrics in Google Analytics

Nader bekend te maken

10.55 - 11.15
Koffiebreak
11.15 - 11.50
Expertsessie 2

Niels Reijmer - Bijenkorf

The Shared value of Data: Relevant Omnichannel marketing By combining data from all touchpoints you can create an ideal basis to understand the customer. But how can you use this data to be more relevant to the customers? And how can you always tell a consistent story? In this presentation Niels Reijmer will show how de Bijenkorf creates segmented and personalised experiences on the site, in emails and in other online marketing channels.

Jan Hendrik Fleury - EDM

The next big thing: on- en offline integratie Bedrijven hebben een schat aan CRM data aankoopgedrag, contactgedrag, en vaak ook externe offline segmentatie data, aangevuld met online analytics zoals Google Analytics, SEA. Dit is een sterke basis voor data gedreven marketing. Probleem om echt datagedreven te zijn is dat ‘connecting the dots’ tussen on- en offline in de customer journey meestal niet goed lukt. Met als gevolg dat bedrijven er niet in slagen om de waardevolle CRM- , segmentatie- en online data te benutten in hun digitale marketing. Terwijl juist de omnichannel customer experience en een sterke NPS het verschil maken tussen winnen of verliezen van marktaandeel!

Nader bekend te maken

12.00 - 12.45
Keynote 2 // Stéphane Hamel 

 Time to Rethink - Radical Analytics

Let's be blunt: the way most practitioners and consultants approach digital analytics is defunct and in need of a radical overhaul. We were expected to dive in the depth of an ocean of data and find the "precious"? - the one and unique golden nugget of wisdom that would transform the organization. We've been told to "get executive sponsorship" and our goal should be to get a seat at the "grown up" table of management. In a nice echo chamber marketers despised IT and gave themselves pat on the back reinforcing the idea they were destined to become the CTOs, CMOs and CEOs of the future. Seriously? How is it going for you?

12.45 - 13.30
Lunch

 

13.30 - 14.15  
Keynote 3 // Aurélie Pols

Aiming for Compliance or consumer Trust? From short term KPIs to LTV

"The General Data Protection Regulation (GDPR) is coming, let's all assume you've heard about the reforms going on related to privacy obligations. The ePrivacy Regulation is currently being re-discussed, aligning most probably with the GDPR, certainly in terms of fines. That's the one about the cookie walls we all fretted about back in 2011. What does this mean for your company and the way you use data, gleaning for insights through analytics?What could this mean for your customers and their rights? This presentation will walk you through the obligations brought about by these legal texts to assure compliance. And hopefully make you reflect about longer term aspirations ideally fostering consumer trust, built on quality data."  

14.25 - 15.00
Expertsessie 3

Netprofiler - Praktijkcase

Mark Edmundson - IRR Nordic - Uitgenodigd

Analytics & Statistics

Nader bekend te maken

15.00 - 15.25
Koffiebreak

 

15.25 - 16.00
Expertsessie 4

Nadieh Bremer - Visual Cinnamon

Hacking the Visual Norm "There are so many visualisation tools out there today, most with a pre-made set of charts. But trying to wrangle your data to fit (uncomfortably) into the default charts is not the right mindset. Adjust the visual to your data, not the other way around. You don't necessarily have to be a code wizard to let your creativity run free. Even with the defaults, you can become creative by using them in a different way, combining layouts or chart types to create something new, or even changing small pieces of code from existing visualisation frameworks. During this talk Nadieh will take you through several of her data visualisation projects, both from the business environment of her day job and the experiments made in her evenings. Hopefully, by the end you'll want to step outside of your "visualisation" comfort zone and create (custom) charts that best display the insights in the data."

Rob Winters - Travelbird

Nader bekend te maken

16.10 - 16.55
Onder leiding van de dagvoorzitter zal er een PANEL DISCUSSIE plaatsvinden met o.a. Stéphane Hamel en Aurélie Pols. 

 

16.55 - 17.10
AFSLUITING // Martijn van Vreeden - Dagvoorzitter

 

17.10 - 18.15
Borrel & Bites

 

 

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