Programma Digital Analytics Congres

Verrijk je kennis op het Digital Analytics Congres

Na een geslaagde eerste editie presenteren wij op 11 oktober 2017 het tweede Digital Analytics Congres. Met internationale topsprekers, expertsessies en klantcases belooft het een inspirerende dag te worden waar je met direct toepasbare kennis naar huis gaat. 

Bezoekersprofiel: iedereen die zich bezighoudt met het rapporteren, analyseren en optimaliseren op basis van digital data om inzichten in klantgedrag te vergroten, campagnes te verbeteren en sites te optimaliseren.


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09.15 - 09.25
OPENING // Martijn van Vreeden - Dagvoorzitter


Martijn has been working in the digital analytics field for 10 years to optimize the ROI of online channels and website for companies. Martijn started working as a freelance digital analytics in 2015 and is also a member of the MOA Digital Analytics Profgroep.


09.25 - 10.10
Keynote 1 // Bart Schutz - Online Dialogue

Marshmallows, & the Psychology behind Evidence-Based Growth

pdfBart inconveniently clarifies why most of our CRO efforts are just comforting lies; “Most CRO-experts live in the ‘illusion of control’”. He shares his vision and experience on how only combining data with behavioral science, actually leads to true exponential growth in both earnings & learnings, ultimately bridge the gap between optimization and innovation, and questioning whether we should leave our customers behind as the only ones who still live in the ‘illusion of control’.

10.20 - 10.55

Expertsessie 1

Daniel Gebler - Picnic

pdfPicnic Innovation - From Data to Insights Picnic is the world’s fastest growing online supermarket that makes grocery shopping simple, fun, and affordable for everyone. Interested to know how we took this hyper-growth startup from Impossible To Inevitable? Wanna know how we translate ubiquitous data into continuous innovations and operational excellence? Are you curious to understand how we transformed an already convenient shopping experience into a ultra-fast shopping delight? Join our session!

Tije Vlam & Felipe Wesbonk - Traffic Builders

pdfThe power of advanced metrics in Google Analytics Stuur jij je digitale marketing ook aan op sessies en conversies? Waarom stuur je deze niet aan op het werkelijke resultaat van je inspanningen? Tije en Felipe nemen je mee aan de hand van praktijkvoorbeelden en tonen zo de kracht van dataverrijking. Door Analytics gegevens te combineren met externe kwantitatieve en kwalitatieve data creëren ze meerwaarde voor hun klanten. Sturen op werkelijke ROI, de effectief behaalde nieuwe business of de verdiende marge, dat loont!

Egle Grublyte - Travelbird

pdfThe Uneasy Marriage of Data Science and OperationsEvery company is talking about the potential of big data analytics, but the difference between success and failure depends on how well the models integrate into or redefine operational processes. In this talk we will explore how we integrated data science into existing operations and challenges encountered when transforming an organization.

10.55 - 11.15
11.15 - 11.50
Expertsessie 2

Niels Reijmer - Bijenkorf

pdfThe Shared value of Data: Relevant Omnichannel marketing By combining data from all touchpoints you can create an ideal basis to understand the customer. But how can you use this data to be more relevant to the customers? And how can you always tell a consistent story? In this presentation Niels Reijmer will show how de Bijenkorf creates segmented and personalised experiences on the site, in emails and in other online marketing channels.

Jan Hendrik Fleury - EDM

pdfConnecting the dots met on- en offline integratie Probleem om echt datadriven te zijn is dat ‘connecting the dots’ tussen on- en offline in de customer journey meestal niet goed lukt. Met als gevolg dat bedrijven er niet in slagen om de waardevolle CRM- , segmentatie- en online data te benutten in hun digitale marketing. Jan Hendrik laat zien welke mogelijkheden er zijn om insights en targeting te verbeteren via het online brengen van offline data via CRM onboarding.

Boudewijn Beks -Google

From attribution to lifetime value Customer journeys do not end after the sale: consumers return and make repeat purchases. We have spent the past 6 years perfecting measurement of touch points towards the sale. But how do you deal with repeat purchases and loyalty (LTV)? In this session we will focus on the core concepts of LTV, and how you can act today.

12.00 - 12.45
Keynote 2 // Stéphane Hamel 

 Time to Rethink - Radical Analytics

pdfLet's be blunt: the way most practitioners and consultants approach digital analytics is defunct and in need of a radical overhaul. We were expected to dive in the depth of an ocean of data and find the "precious"? - the one and unique golden nugget of wisdom that would transform the organization. We've been told to "get executive sponsorship" and our goal should be to get a seat at the "grown up" table of management. In a nice echo chamber marketers despised IT and gave themselves pat on the back reinforcing the idea they were destined to become the CTOs, CMOs and CEOs of the future. Seriously? How is it going for you?

12.45 - 13.30


13.30 - 14.15  
Keynote 3 // Aurélie Pols

Aiming for Compliance or consumer Trust? From short term KPIs to LTV

pdf"The General Data Protection Regulation (GDPR) is coming, let's all assume you've heard about the reforms going on related to privacy obligations. The ePrivacy Regulation is currently being re-discussed, aligning most probably with the GDPR, certainly in terms of fines. That's the one about the cookie walls we all fretted about back in 2011. What does this mean for your company and the way you use data, gleaning for insights through analytics?What could this mean for your customers and their rights? This presentation will walk you through the obligations brought about by these legal texts to assure compliance. And hopefully make you reflect about longer term aspirations ideally fostering consumer trust, built on quality data."  


14.25 - 15.00
Expertsessie 3

Daniel Markus - ClickValue

Gosia Wrzesinka - Coders Co

Marc Tollens - KLM

Placing your webdata in the bigger picture At KLM we try to make the lives of our customers a little bit easier each day and behavioral web data helps us in doing so. However, this type of data only tells part of the story. During this talk we’ll show you how we try to get the most out of our webdata using different approaches to ultimately gain a better understanding of our customers. Do not expect tips and tricks to improve your conversion rates, do expect an honest story about our experiment to mix market research, web data and machine learning.

15.00 - 15.25


15.25 - 16.00
Expertsessie 4

Stéphane Hamel

Schrijf je nu in voor een 1 op 1 gesprek van 10 minuten met onze Keynote Stéphane Hamel. Stéphane Hamel is a seasoned independent consultant and distinguished thought leader in the field of digital analytics and marketing. He advises his global clients, agencies, start-ups, and vendors in the digital analytics industry on data maturity matters and how to grow a data-informed culture lees verder. Plaatsen zijn beperkt dus wees er snel bij! Aanmelden kan door een mail te sturen naar Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken.

Nadieh Bremer - Visual Cinnamon

Marcel Martschausky - Webtrekk & Sven Kliem

pdf May data privacy be with you – this is the data you are looking for! The are many speculations and questions around data protection, especially with regards to the upcoming EU data privacy regulation (GDPR) which will come into force in May 2018. What is the best way to prepare for the impact it will have on data protection? We start at the status quo, then look into the implications of GDPR and present best practice examples that which will help you to get ready for the future.

16.10 - 16.55
KEYNOTE 4  Thanassis Thomopoulos - Google 

Connecting with Customers in a Data & Technology Driven World

Our world is accelerating at a fascinating speed, with users generating an explosion of data, and businesses using technology that can actually handle it. How are leading marketers adapting in order to stand out and develop future-proof connections with their consumers? What promise does the future of marketing hold, and what is the path to achieve it? A journey to successful data-driven marketing.



16.55 - 17.10// Martijn van Vreeden - Dagvoorzitter


17.10 - 18.15
Borrel & Bites




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