Stéphane Hamel is a seasoned independent consultant and distinguished thought leader in the field of digital analytics and marketing. He advises his global clients, agencies, start-ups, and vendors in the digital analytics industry on data maturity matters and how to grow a data-informed culture. Recognized as a Google Product Strategy Expert (2016) and considered one the Most Influential Industry Contributor by the Digital Analytics Association (2012), he has made significant contributions to the industry: authoring the Radical Analytics Manifesto (2016), creating the Digital Analytics Maturity Model (2009), and the Web Analytics Solution Profiler (2006) quality assurance tool, as well as other tools and concepts throughout his thirty years of experience. His latest venture is Da Vinci Tools - a collection of handy enhancements for Google Analytics. Stéphane previously held a leadership position with the award-winning Cardinal Path agency and board positions with the Digital Analytics Association. He holds an MBA specialized in eBusiness from ULaval(2009) where he teaches the fundamentals of digital analytics to Marketing Masters and MBA students, recently accepted the role of Faculty Chair, Digital Analytics, for SimpliLearn / Market Motive and taught hundreds of students enrolled in UBC's Award of Achievement in Digital Analytics. To this date, Stéphane cumulates over a hundred speaking, webinars and workshops events where he shared his passion.
Aurélie Pols designs Data Privacy best practices: documenting data flows in order to limit Privacy backlashes, minimizing risk related to ever increasing data uses while solving for data quality. The most accurate label today would probably be “Privacy Engineer”. She spent the past 15 years optimizing (digital) data-based decision-making processes. This allowed her to co-found and successfully sell her first start-up in Belgium to UK agency Digitas LBi (Publicis). She is used to following the money to optimize data trails; now she follows the data to minimise increasing compliance and Privacy risks while touching upon security best practices and ethical data uses. Her mantra is “Data is the new Oil, Privacy is the new Green, Trust is the new Currency”. Aurélie has spoken at various events all over the globe such as SXSW, Strata + Hadoop World, the IAPP’s Data Protection Congress, Webit, eMetrics summits, and written several white papers on Data Privacy and Privacy engineering best practices. Her experience and network has allowed her to discuss growing data set-ups and requirements as well as their risk, compliance and ethical angles in Europe, the US and Asia. She is part of the European Data Protection Supervisor’s (EDPS) Ethics Advisory Group (EAG) and served as Data Governance and Privacy Advocate for leading Data Management Platform (DMP) Krux Digital Inc., prior to its acquisition by Salesforce. She teaches Privacy and Ethics at IE Business School in Madrid, Solvay Business School in Brussels and co-chairs the IEEE’s P7002 - Data Privacy Process standard initiative while serving as a training advisor to the IAPP, the International Association of Privacy Professionals.
Bart Schutz is a worldwide renowned consumer psychologist. He devotes his career on finding the true drivers and influencers of humanity’s online behavior. Bart co-founded CRO agency Online Dialogue in 2009, is active board member within the Dutch Psychologists Institute (advisory board for its magazine), chairs the EU-advisory group on 'Internet & Psychology' and is renowned for his practical and mind disturbing keynotes, as well as his blog and online course at wheel-of-persuasion.com.
Nadieh Bremer is a graduated Astronomer, turned Data Scientist, turned self-taught Data Visualization Designer. After working for a consultancy & fintech company where she discovered her passion for the visualization of data, she's now working as a freelancing data visualization designer under the name "Visual Cinnamon". She focuses on uniquely crafted (interactive) data visualizations that both engage and enlighten its audience. Secretly, she wouldn't mind venturing into data & generative art as well.
Daniel Gebler is CTO of Picnic, the world's fastest growing online supermarket that makes grocery shopping simple, fun, and affordable for everyone. Previously, he was Director R&D of Fredhopper responsible for the product and technology roadmap and lead engineering teams located in Amsterdam and Sofia. Daniel holds a PhD in Computer Science and an MBA. He published papers, chaired workshops, and edited journals on software correctness.
Tije Vlam en Felipe Wesbonk zijn onderdeel van het Web Analytics & Marketing Intelligence team van Traffic Builders. Felipe is als productmanager verantwoordelijk voor de innovatie binnen dit team. Tije richt zich vooral op (technische) implementaties, datakoppelingen, datakwaliteit en dashboarding. Samen stellen ze hun klanten graag in staat om beslissingen te nemen op basis van data.
Jan Hendrik is Manager Innovations en Strategic Partnerships bij EDM. Daarnaast is hij voorzitter van de commissie Klantdata & Dialoog van de Data Driven Marketing Association DDMA (branche vereniging voor datadriven marketing). EDM vergroot de return on data met strategisch advies, pragmatisch gebruik van data science, het realtime beschikbaar stellen van data, de integratie van on- en offline data en het omnichannel bereiken van audiences. DDMA ( 300 leden) geeft juridisch advies, is betrokken bij opstellen wet- en regelgeving, stelt zelfregulering op, doet onderzoek en organiseert events met als doel het verder professionaliseren van datadriven marketing.
Martijn van Vreeden Martijn has been working in the digital analytics field for 10 years to optimize the ROI of online channels and website for companies. Martijn started working as a freelance digital analytics in 2015 and is also a member of the MOA Digital Analytics Profgroep.
Niels Reijmer is a Data Analyst at the Bijenkorf where he works on the personalisation and segmentation of the website and online marketing channels. He has a background in statistics, psychology and computer science from his education at the Technical University of Eindhoven where he wrote his thesis on the user experience and usefulness of recommender systems.
Rob Winters has been leading data science and analytics teams for over a decade across a variety of industries. His focus in recent years has been on leveraging big data analytics for personalization and operational reinvention.
Marcel Martschausky is Webtrekk’s Director of Consulting. Marcel is a digital native technology business manager with 5 years of experience in enterprise software and a focus on Digital Intelligence and Digital Strategy across Europe.
I do not have 20+ years of experience in analytics, no international awards and no huge list of clients or companies on my resume but I am passionately curious. At KLM I get to play around with data, no matter the source, to solve our customers’ problems and make their lives just a little bit easier.
Gosia Wrzesinska is the CEO of Coders Co., a full-stack data-analytics company. Gosia has a PhD in Computer Science and more than 10 years experience with analytics, data science and data bases (big and small).
Daniël Markus is oprichter en directeur van Level Up Group: een online marketingbureau dat onder de labels ClickValue en Netprofiler werkt voor cliënten als Adidas, Tommy Hilfigger, Harman Kardon, Heineken, Rabo Bank, Persgroep en Concertgebouw. Daniël heeft 15 jaar ervaring op het gebied van online data-analyse. Hij is een veelgevraagd spreker en docent.
Thanassis Thomopoulos is Data strategy specialist at Google. In previous lives, he has navigated the start-up environment, global FMCG companies as well as B2B large corporations, where he has held diverse C-level positions on the IT side as well as the marketing side across different countries.
Boudewijn Beks graduated in Artificial Intelligence in 2010, and subsequently joined performance agency Netsociety as a data analyst. He joined Google in 2014, focusing on the measurement and attribution challenges of Google’s largest customers. In his spare time he enjoys biking, renovating a 100 year old house, and programming. Boudewijn is also swamped in work, and thus looking for a measurement & attribution specialist to work alongside him :-)
As Senior Pre-Sales Consultant at Webtrekk Sven Kliem supports Webtrekk prospects and clients at optimally implementing and using the Webtrekk Suite. Sven has Masters of Arts from Humboldt-University in Berlin and the University of Washington in Seattle.