Entertainment & Media Outlook for the Netherlands 2017-2021

 

PwC publiceerde onlangs de nieuwe editie van de Entertainment & Media Outlook for the Netherlands 2017-2021. ‘Data driven user experience takes centre stage’ is de belangrijkste ontwikkeling. 

The Dutch Entertainment & Media Outlook bevat artikelen over actuele onderwerpen zoals advertising, use of personal data en video. Daarnaast veel interviews met senior media executives uit de E&M markt. Per segment wordt beschreven hoe het media landschap is veranderd en hoe het in de toekomst verder zal veranderen.

“In this article, we summarise some key developments that we believe will ultimately drive further growth in the overall Dutch Entertainment and Media market by about 3.2% per year. These developments boil down to user experience, data and digitisation, combined with a changing regulatory environment. The impact, maturity and pace of these developments differ from one market segment to the next - but the overarching conclusion is that digital keeps winning ground both in advertising as in consumer spending.”

Bron: PwC, september 2017

 

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