In de line-up de volgende (inter)nationale topsprekers:

Laure van Ravensberg

Women in Analytics

Laure van Ravensberg will be the chair(wo)man of the Digital Analytics Congress. Laure is specialized in both digital analytics and programmatic. She works as a Digital Customer Journey Marketeer at Vattenfall / Nuon. She helps teams with their digital strategy on all channels and focuses on making data-driven decisions. She is also the organizer of Women in Analytics.

Krista Seiden


Krista Seiden is Vice President of Product Marketing & Growth for Quantcast. She is responsible for efforts to align product vision with customer needs, bring new products and features to life, and ensure everyone is aligned on the message and vision Quantcast seeks to inspire. Krista joined Quantcast from Google, where she led Product Management efforts across the Google Marketing Platform and served as the external evangelist for the Google Analytics suite of products.

Weiwei Liu-Schröder


Weiwei Liu-Schröder is a Google Analytics 360 solutions engineer at Google Netherlands. She has 9 years of experience working with Google Ads, Google Search Ads 360 and Display & Video 360, across Europe and Asia based out of Singapore, Germany, Benelux and the Nordics in the past 9 years. Currently living in Amsterdam, she now advises on the capabilities and usage of the Google Marketing Platform across Benelux. 

Prolet Miteva


Prolet Miteva is Senior Product Manager for Analytics at Autodesk. She is laying the data foundation for Autodesk’s products and digital properties, always chasing the ever-elusive complete view of the customer. With a combination of skills and passion for user experience, engineering and analytics, Prolet bridges the gap between business and technology for better customer experience and business success. She is a San Francisco Chapter leader for the Digital Analytics Association and organizer of MeasureCamp San Francisco.

Felienne Hermans

Leiden institute of advanced computer science

Felienne is associate professor at the Leiden Institute of Advanced Computer Science at Leiden University. She heads the PERL research group, focused on programming education. On Saturdays she teaches children programming in a local community centre. She is one of the organizers of the CurryOn conference, which aims to bridge the gap between industry and academia. Felienne was also one of the founders of the Joy of Coding conference, with a similar goal, which she organized for 6 years. Since 2016, she has been a host at SE radio, one of the most popular software engineering podcasts on the web. When she is not coding, blogging or teaching, she is probably knitting, running or playing a (board)game.

Emma Gordon

eClerx Digital

As a senior technical web analyst Emma produces notable work for Grupo Cortefiel, Tommy Hilfiger and Calvin Klein. Her focus is to have a deep understanding of the interplays of the analytical system stacks and the customer. Strategising new ways to get smart data is her specialty. 

Judith Ram


Judith Ram is a technical Digital Analyst with 10 years’ experience in both client side and agency side. As Senior Consultant at Netprofiler she advises and supports multiple large companies and corporates in analytics implementations and data management. She is a dedicated expert who understands how data can transform an organization and she knows how to make data work.

Julia-Alessa Mäntz

Beter Bed

I believe that measurement of (web analytics) data should not be a goal in itself, but that we should measure with a specific goal in mind. Data quality outweighs data quantity. The point is to not make your data measurement perfect. It’s about finding the right data to answer the issues that the business is facing.

Annemarie Klaassen


Annemarie is een ervaren webanalist en conversie specialist. Al 10 jaar lang analyseert ze websites op knelpunten en experimenteert ze er lustig op los. Na zelf meer dan 500 experimenten te hebben opgezet en geanalyseerd werkt ze nu bij VodafoneZiggo in het CRO Center of Excellence, waar ze meer dan 10 teams begeleid en coacht in het datagedreven werken en experimenteren. Annemarie is afgelopen juni ook uitgeroepen door de MOA als Digital & Webanalist van het jaar 2019.

Geddy Elburg


Geddy Elburg, certified web analyst and member of both DAA and MOA, is working on Internet marketing for around 20 years now. In 2008 she started Ionmoon. Her focus is on SEO and SEA, but always with a link towards web analytics. She gives guest lectures and writes courses on both SEA and SEO as on Web analytics. Her strength is to combine persona’s, human behavior with online behavior to enhance conversion rates. In 2019 she founded Global Topology to help companies with embedding a growth and analytics culture.

Marta Saratowicz

Resolution Media

Having worked in Denmark, Poland, Spain and United Arab Emirates Marta gathered digital expertise with international focus. With her background in both; data and media agencies she successfully combines her knowledge of technology, business and law for analytical and marketing purposes. Marta specialises in building enterprise level measurement plans and secures embedment of analytics products within organisations. With creative flair she delivers executive, operational and tactical data visualisations products that take her clients’ campaigns and user experience to the next level. Staying continuously updated on latest tech developments, Marta builds innovative solutions that support digital strategies, from setting business objectives to delivering on them. She believes that data should serve both; the business and the user, as only then the true web optimisation is possible.

Roos van Duren


Started in KPN’s App’s division, Roos was responsible for implementation of Adobe Analytics and set-up reporting. Through her passion of optimising data-driven processes and the ability to connect people within the organisation, Roos was asked to participate in cross-department projects such as: the reimplementation of online analytics, customer recognition and (online) personalisation. On the back of these developments and achievements, she is recently promoted to Customer Insights Lead for KPN Online. The primary focus is to enable online teams to make data-driven decisions and continuously improve the online customer journeys and personalised experience.

Marie Othats


Marie started as web analyst at KPN Sales division, then due to her technical interests and knowledge she was promoted to Product Owner Digital Performance.
She is responsible for the vision of online analytics as well as the implementation of online data on all kpn.com platforms. Marie is the link between business and architecture and development teams to ensure the quality and consistency of online data. Her mission is to improve data quality, enrich data by connecting platforms and empower colleagues to work with Adobe Analytics, thereby she enables business teams to continuously improve the journeys and experience of their customers and prospects.

Marieke Schulte

Digital Power

Marieke is passionate about bridging the gap between data and society. She has a masters’ degree in Public Policy and Human Development with a specialization in the monitoring and evaluation of social protection policy. At the moment, she works at Digital Power as a Data Science Consultant. As a consultant, she combines her knowledge of people and policy and her data science skills to support organizations with accessible insights from complex data analysis. Projects she’s worked on include developing a Responsible Data Framework, applying text analysis to Twitter discourse (social listening) and analyzing user engagement across multiple media channels.

Dennise Yeh

Leaseplan Digital

Born and raised in Taipei, Taiwan, Dennise has specialized in online retail for over 15 years and completed various roles within digital marketing, project management and analytics since 2004. A trained journalist and a sociologist by heart, she embraces analytics in quantitative and qualitative ways.
Dennise is now with Leaseplan Digital, where she uses her passion to deploy the data driven transformation and shape the future of smart mobility.  

Helene Hallebeek


In Helenes loopbaan staan 2 dingen centraal: data en de klant. Ze begon ruim 10 jaar geleden als marktonderzoeker op het gebied van klanttevredenheid en klantervaring. Na een aantal jaar stapte ze over naar de online wereld als webanalist en vervolgens als CRO-specialist.

Helene heeft zowel aan bureauzijde als klantzijde bedrijven geholpen knelpunten op de website te tackelen, met als belangrijkste doel de klant helpen online zijn doel te bereiken. Ze werkt nu ruim 2 jaar bij Transavia, waar ze met haar CRO-team de digitale kanalen en met name de booking flow makkelijker, transparanter en persoonlijker maakt. Zowel vorig jaar als dit jaar is ze voor meerdere CRO cases genomineerd voor de Dutch CRO Awards. Sinds augustus 2019 zet Helene haar experimentele skills ook in als Innovation Consultant bij het innovatieteam van Transavia.

Anouk Erens

Online Dialogue

Anouk Erens works as an analyst and conversion optimization specialist at Online Dialogue. She has a master’s degree in Psychology and she specializes in translating data into insights. There is no point in attracting more and more visitors to your site if they are unable to reach the goal they came for. To prevent exactly that, she works with a specialized team of experienced experts in the field of User Experience, Psychology, Analytics, Optimization and Strategy to optimize her clients website’s.

Roos van Dam

Online Dialogue

As a cognitive psychologist, Roos is interested in the human brain and interaction with the digital world. At Online Dialogue, Roos extracts behavioral insights from online webdata. Investigating behavior through A/B-testing makes it possible to continously improve the online conversation. Her daily work consists of setting up experiments and gaining more and more insights together with data analysts, UX designers and developers. In addition to online behavioral research, she loves to organize trainings & workshops to transfer her knowledge.


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